Client
OnPace (in-house product)
Industry
Consumer / Productivity
Tech Stack
Timeline
Ongoing — live on App Store 2026
The Challenge
Most productivity apps reward you for listing tasks, not for finishing them. Twenty items roll over silently into tomorrow, and the app turns into a guilt list. We wanted to build something that enforced focus by design — that made avoidance impossible to ignore — and that earned a paid subscription on real behavioural value, not a feature ladder.
The constraint: it had to live on iOS, look at home next to native Apple apps, ship a freemium model that converted, and survive App Store Review.
What We Built
OnPace lets you commit to exactly three tasks per day. Vague tasks are rejected at entry by an AI clarity validator that rewrites them as concrete commitments. Every evening, the Forced Close Day ritual makes you explicitly resolve each task — complete, carry, or drop — rather than letting them silently roll over.
The Pro tier surfaces behavioural analytics: which kinds of tasks you avoid, when you avoid them, and which carry-overs become permanent drops. Lock-screen widgets and iOS Live Activities keep the three-task constraint visible all day.
Results
- ✓Live on the App Store with a freemium subscription model
- ✓AI-validated task entry rejects vague commitments at the source
- ✓Three-task daily limit enforces prioritisation by design
- ✓Forced Close Day ritual every evening — no silent rollover
- ✓Lock-screen widgets and iOS Live Activities for always-on visibility
- ✓Pro analytics reveal avoidance patterns over 14-day windows
- ✓Built with React Native + Expo, shipped via EAS Build
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