Client
Mitchell's Barbershop
Industry
Barbering / Personal Services
Tech Stack
Timeline
4 weeks — launched 2025
The Challenge
Mitchell's Barbershop has been a trusted name in Essex for over 30 years. But their website didn't come close to reflecting that heritage or the premium experience customers get in the chair. The design was dated, the academy section was buried, and the site did nothing to convey the quality of the brand.
With a growing academy offering professional barbering courses, they needed a site that would drive enrolments as effectively as it represented the core business.
What We Built
We built a bespoke, editorial-quality website designed to match the luxury feel of the in-shop experience. Clean layout, professional photography, and a refined typography system give the site the visual authority Mitchell's had been missing online.
The academy section was redesigned as a standalone area with clear course information, enrolment pathways, and a professional feel that positions the courses as premium training — not an afterthought. Booking integration was streamlined so customers can book appointments directly from the site.
Results
- ✓Estimated 40–60% increase in academy page visits within 3 months of launch
- ✓Increase in online booking conversion rate
- ✓A digital presence that matches the brand's 30-year reputation
- ✓Improved average time on site, suggesting stronger engagement
- ✓Fully responsive design performing well across mobile and desktop
The website finally looks as premium as the service we’ve spent 30 years building.
Mitchell·Owner, Mitchell's Barbershop
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