Insights
Articles and insights about building bespoke AI tools for business.
15 January 2024
When bespoke makes sense
Not every business needs custom software. Here's how to know if bespoke AI tooling is right for you.
Read more →10 January 2024
AI is a tool, not magic
Understanding what AI can and can't do helps you build better solutions.
Read more →20 February 2025
Why SMBs need bespoke tools, not enterprise software
Enterprise software is built for enterprises. Here's why small businesses deserve tools built for them.
Read more →1 March 2025
What AI actually does for small businesses in 2025
Forget the hype. Here are five practical ways AI is already helping real businesses.
Read more →5 March 2025
Build vs buy: a decision framework for growing businesses
A practical framework to help you decide whether to buy off-the-shelf or build bespoke.
Read more →8 March 2025
From spreadsheet to system: when to upgrade your business tools
Spreadsheets are great - until they're not. Here's how to know when it's time for a proper system.
Read more →10 February 2025
Why we build with React and TypeScript
Our tech choices aren't arbitrary. Here's why React and TypeScript are the right foundation for business tools.
Read more →